Benefits of using a print broker #1 – Bespoke prices

Print Broker

Benefits of using a print broker #1.
Bespoke prices

So, you pick up the phone to your local high street printer and ask them if they print – oh, lets say, sticky post-it style printed notepads.

You’re likely to get one of two responses – as simple but polite ‘no’ – which is fair enough if the supplier doesn’t have the equipment or expertise. It’s always wise to be honest and stick to what you do best after all. The second response you may receive is a confident – ‘yes, we can organised that for you’. So that’s fantastic, you keep it with the people you know and trust.

Now, of course it’s highly unlikely that the local printer will have the in-house technology to produce printed sticky note pads with your own particular branding on them – or indeed any one of a dozen other bespoke printed products that you may need (say, die cut folders, or gold foiled letterheads or business cards with holes cut, or round cornered postcards – the list is endless.)  So what the supplier does is take the details of what you want and then look at ways of doing the printing in house and then sending the printed sheets to a specialist print finisher to apply the adhesive and finish the pads (or do the die cutting of the folders or the gold foiling etc)

The final cost to you will reflect the fact that your printer has elected to produce as much of the item in-house as possible in order to suit their specific production set up, and also that they have had to enlist the help of third party suppliers in order to handle specific elements of the production. Overall, that can be very costly for you the end user and can add significantly to delivery lead time. Further, there is the risk of quality issues arising between your printer and their supplier all of which can negatively impact on you.

Thank heaven then for print brokers!

As in most walks of life, brokers bring a wide range of benefits to their customers and when it come to printing, it is no different. There are stock brokers and insurance brokers and brokers in virtually every sector in manufacturing or service. The broker brings expertise and in depth knowledge of the particular market to bear so that they can secure the best possible deals for you the end user. Naturally the broker has operating costs, but even with those included, you still are able to get a better deal than you would secure by going direct to the printer.

This is especially true when it comes to the matter of bespoke quotations. With almost any printed product there are a hundred different permutations of size, weight of paper, type of paper, number of pages, special finishes. All these variables and the combinations of the variables make for massive complexity when it comes to the range of options available.

Now, we know that not everyone likes selecting product specs from drop down menus, and anyway, it’s almost impossible to provide every permutation that way. So, while other online print companies chose to direct you down the route of standardisation in order to fit with their production efficiencies, we at Claro Print do things a bit differently. Naturally our website does provide a massive range of standard printed products specs at incredibly competitive costs from which you can simply select and order. Beyond that though, we also give you instant costs for non standard projects with your specific requirements in our instant quote live chat forum. How good is that?

Simply visit us at www.claroprint.co.uk, click on Live Chat and you’re talking to a real live human being who makes it their mission to get you the best possible cost for your exact needs – and to do that instantly, while you are chatting. Now, clearly there may be the rare occasion when you will have something that will stump our best attempts to get you an instant cost, but those are few and far between.

And that, is just one of the many benefits of using Claro Print, the print broker who has to hand all the expert knowledge and market insights required to bring you a service that is second to none.

Come and visit is now and put us to the test with your print needs: www.claroprint.co.uk


11 measurements you need to know.

The facts about ‘A’ Sizes when ordering printed goods.

If you are buying print in any form, whether it be printed flyers, company brochures, notepads or business cards, you’ll have come across A sizes such as  A6, A5, A4. But what are they? Who invented them and how do they relate to each other?

Well, we could begin by talking about the Lichtenberg ratio named after the German mathematician Georg Lichtenberg who in 1786 described the benefits of using paper sizes where the relationship between long edge and the short edge was an aspect ratio of 1:√2. But that may be too technical for many of us – so fast forward around 200 years to 1975 when the ISO (International Standards Organisation) set its standard paper sizes from A0 to A10

In each case, the short edge is in the same proportion to the long edge. As the size changes, say from A0, to A1, the length of the long edge halves while the short edge remains the same. This means that whether you need printed items at A6, A5, A4 or whatever size, the relationship between the sides remains the same so the sizes scale up and down in perfect proportions.

Many people become a bit confused when ordering printed goods online and may ask, “is A3 larger or smaller than A4?”. The rule is: the bigger the number, the smaller the size. So A10 is smaller than A1. That’s important information to have at your fingertips when ordering print online. You don’t want to order your handy pocket-sized printed notepads at A4 when you mean A6. A4 printed pads are wonderful of course – but you’d need a rather large pocket.

For the avoidance of any confusion our chart shows the standard A sizes and demonstrates the relationship between the sizes in a nice clear visual way.

A0: 841×1189 mm
A1:  594×841 mm
A2:  420×594 mm
A3:  297×420 mm
A4:  210×297 mm
A5:  148×210 mm
A6:  105×148 mm
A7:    74×105 mm
A8:     52×74 mm
A9:     37×52 mm
A10:   26×37 mm

Standard sizes for paper
Standard sizes for paper 

And just so that you know what sizes are best – A4 is the standard size for printed letterheads. So using that as a reference point you can go up and down is size knowing that each time you move up one A size, the printed product is half the size of the one previous.

So A5 is half A4. And A6 is half A5 – simple really!

 


What is the difference between RGB and CMYK?

What’s the difference between RGB and CMYK?

This is a question we’re asked at least once a week, so here is a quick overview which will hopefully help clarify the difference between the colour models for you.

CMYK is an subtractive colour model used in digital and litho printing. Subtractive colour model is one where you begin with white and end with black the more you add.

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Cyan Magenta Yellow BlacK (Key)

These are the 4 main colours using in printing, they are used to imitate full colour spectrum. RGB (additive colour model) is the colour used for on screen and this is a light based colour model. With RGB, the more colours you add, the whiter the light becomes, but with CMYK, the more you add, the darker it gets.

Printing companies often ask clients to supply all files as CMYK as it suits their presses, RGB colour can be converted by the printer but it will never be as accurate as you converting on an open design file such as Photoshop.

You’ll see on the blown up image below, that the 4 colours are used to imitate the overall image, so that when viewed at the correct distance you see the impression on the correct image. This is similar to the RGB model used on TV screens, where if you view it close up, it is just a lot of individually coloured pixels.

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branded notepads printing in UK

10 Tips for Killer Branded Notepad Design

Branded notepads make a great business gift for loyal customers, new clients, and those who help a

business to function. To ensure that branded notepads stand out from other promotional gifts, it is

important to make sure that they are both useful and eye-catching.

Here are ten tips to ensure that your custom notepads grab attention in all of the right ways:

1. Make sure that your logo is simple. Good logos should be unique but not over-drawn.

2. Ensure that your logo is memorable by choosing an image that is distinctive.

3. A logo should be timeless, so make sure that it will still be effective in ten years’ time. Choose a

classic design rather than one that is currently trendy.

4. Keep your logo and font appropriate to the business. A childish font with bright colours will work

well for a children’s toy store but will not be relevant to other businesses.

5. Avoid using stock imagery on personalised notepads. A stock image that may appear elsewhere

can really devalue a business.

6. Choose a professional logo designer who will be able to contribute ideas and make necessary

changes to ensure the design remains unique. After all, they want their work to be as

memorable as you do!

7. Get feedback from friends, clients and staff members before going ahead with a branded

notepad order. They may provide constructive criticism.

8. Choose a brand that can be used not just on personalised notepads but also on other

promotional items. An effective design can be used anywhere.

9. Make sure that design colours are complimented by a neutral background for maximum effect.

10. Go with your instinct. A branded notepad design that appeals to you and instils a sense of pride

is a winner.


Promotional Sticky Notes

Using printed sticky notes to promote your business

The business of promoting your brand should be a priority for every company owner or business executive. Keeping your name in front of customers is vital if your name is to stick with them and, more importantly, if they are to contact you when your goods or services are required. But how to keep your brand in front of your customers’ eyes all day long? That’s a tricky challenge and one on which many businesses get stuck.

At Claro Print our printed sticky note pads are the perfect solution for your promotional branding needs. Printed sticky note pads (some people call them branded Post It notes) are constant reminders of what you do and how you can be contacted. And let’s face it, those are probably two of the most important pieces of information you need to get across to clients.

Give your branded sticky notes out in 5s – your customer will thank you for the free gift of course and will happily take notes all day long and pass them around, each one with your company logo and message – perfect. They can’t (and won’t) do that with electronic media.

And of course they will use all the leaves in your promotional sticky pads over the a period of a few weeks, meaning that they will be delighted to see you and ask for more custom sticky pads the next time you pop in with more supplies.

Promotional sticky notes come in a variety of standard shapes: square, landscape and custom shapes such as circles, love hearts or car shapes to name but a few. And best of all, they are low cost from under 1p per leaf – just think of the ROI on an order that comes as a result of someone seeing your company and its services on a printed post it note.

All in all then, the low tech, paper based printed sticky note pad is an all round winner.